Project Brief
IMC is proud to be a long-time agency of record for the global lifestyle brand, Aviva Stanoff Design, and continues their partnership by helping bring creative and impactful marketing strategies to continue to build the now 20 year textile and home décor brand.
Through various consumer, retail, and online initiatives, IMC leads all marketing, public relations, and branding campaigns, and spearheads their creatives using all marketing modalities.
Campaign Creative
The Challenge
How to elevate a well-establshed, reputable lifestyle and home decor brand, increase market share, and tap into new consumer segmentations?
Creating a balance between honoring legacy clients and retailers, while creating a new branding and shopping experience that evolves into a new postpandemic culture.
The Plan
Design a complete 360 consumer experience approach, to allow consumers to feel more deeper connected to the Aviva Stanoff Brand.
Transform the brand message to allow consumers to feel better connected to the brand, understand the process in creating and curating the product portfolio, and design a new way to interact and shop.
The Solution
IMC developed new sales channels for Aviva Stanoff Design by creating and supporting a new social media LIVE Shopping Experience that continues to be a great success.
We elevated her content with doing global photo shoots what inspired new product lines, supported licensed partnerships, increase revenue, and developed a new trade sales platform.
Our Services
IMC manages almost every aspect of marketing for this established brand. From creative direction, content creation, social/digital, B2B & B2C, public relations, video direction, ecommerce, and experiential.
Digital Creative
Bringing on a consultant is a big decision. It affects the DNA of one’s company/brand. In the case of Intellective Consulting, we have realized that bringing on a consultant is similar to adding a “super power”.