TRANSFORMING BRANDS WITH EXCEPTIONAL SERVICES
Your brand is the voice of your business that delivers a strategic message directly to your audience. We understand your brand isn’t just a logo or another small part of your marketing, it’s what sets you apart from any of your competitors. In today’s experience-based market, people embrace brands that reflect their values, needs, and aspirations. By understanding this new landscape, IMC helps clients develop brands that connect with audiences in a deeper way.
Whether print, digital, video, or social media content creation, our dedicated team of writers, editors, and marketers are here to create compelling brand stories that connect with your audiences. With various backgrounds and a holistic team approach, our team of creatives have the experience you need to create compelling and engaging content that tells an authentic story of your brand that connects with your consumers in powerful ways.
We’re a marketing agency that can’t help but get our hands dirty. That means we approach every website through the lens of how it will create engaging digital experiences and drive your marketing goals.
As one of the first experiences your audience has with your business, we ensure that the experience is a great one by creating a meaningful and user-friendly reflection of your brand that assists in achieving your online goals. Your website should be, after all, your hardest working and most successful sales representative.
Social Media accounts are a great benefit to growing your following that hopefully turns into customers. As a client, we will help you create custom content made for all digital platforms and adapt where needed. We provide a developing program that helps manage your accounts to gain the most traction.
Having accounts on multiple platforms will allow you to connect with multiple consumer segmentations and speak to your audience in an intimate way. The algorithm is forever changing and being able to quickly pivot is important. You don’t need to be on all the platforms but be consistent.
With experience spanning five decades in marketing, publicizing, promoting, and building brands, IMC is an agency that thrives on helping clients think big, stand out, and grow fast. We specialize in publicity, media relations, and influencer marketing that help your brand expand awareness, grow your audience, and drive sales. We deliver the results that cut through the noise to make real, lasting connections with customers.
No one sets out to be average. No one aspires to be ordinary. IMC provides experiential marketing campaigns that reimagine what an experience can be. We do that by pushing the boundaries of what’s possible in every format — virtual, live, or hybrid.
It’s an exciting time for brand experience. After a couple years in hibernation, live, face-to-face interactions are making a comeback around the globe. And unique experiences continue to thrive. It’s a parallel world that many can see but only a few can navigate. See how IMC brings people together no matter where they are to create brand experiences that get people talking.
We’ve Got What You Need.
We believe that traditional marketing simply won’t cut it, and experience-based consumerism is now king. We know that customers demand more innovation, more interaction, and more transparency than ever before. Dive in with us as we create the most impactful integrated marketing strategies.
We’ve Got Your Back.
Consider us your integrated marketing department. We synergize with our clients in a way that is unique, and we become an extension of those companies. We are fiercely loyal, exceptional stewards of your marketing budgets, always accessible and, ready to roll up our sleeves to grow your brand beyond imagination.
The Right Tools. The Right Solution.
Navigating the consumer-centric world to build a brand is tough, which is why we believe strongly in automation to allow you to scale your business with ease. We empower our clients with real time data, analytics and creative direction to ensure you are ready to pivot to meet the consumer demands. A creative idea is only as good as what the data dictates. Your marketing ROI is paramount.
Transforming Brands Through Creativity and Focus
At the heart of an engagement with IMC, we plan, design, execute, and measure a mix of proactive short- and long-term marketing programs, based on the goals established in the Brand Strategy phase. As a full-service marketing firm, we iterate on your plan until the right formula is in place. And we don’t stop working until we hit your goals, even if that means working on our own dime.
Intelligent 360 Campaigns
Our brand strategy work allows us to come to a collective understanding of who you are as a company, what your brand stands for in the market, who you serve, and where you’re going. We align your organization around the issues that could hinder a marketing program down the road. Your deliverable – our Brand Strategy Blueprint – gives you a strong foundation for years to come and a springboard for immediate action.
Content Driven Campaigns
Building a goal-driven content strategy isn’t a one-off task. It requires constant management and care. As your company grows, its goals and objectives may change. Market conditions and customer needs may also evolve along the way. It’s thus important to review your content strategy regularly to make sure it’s still relevant and in line with your content goals.
We believe that good marketing starts and ends with data. That’s why our analytics and insights practice sits at both the beginning and end of an engagement with IMC. As the wrapper around other brand, sales, and marketing efforts, we use data to empower understanding, glean reports for insights, tweak and test every initiative, and then communicate actionable recommendations that impact your bottom line.